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Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. breaking news (77 percent). supporting facts (70 percent). Is it newsworthy?”.

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World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

ASAE Coronavirus Resources ASAE has compiled an Issue Roundup with resources on coronavirus for association professionals, including a recording of a February 19 webcast featuring experts discussing the impact on meetings, legal considerations, and more. Go to the Issue Roundup on asaecenter.org. Please share in the comments.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Off-page SEO resources help build validity for the brand’s digital presence. Here are a few tips on how to jumpstart your off-page SEO campaign: SEO Strategy Tip #4: Long-Form Content Long-form content helps move your website higher in the rankings because it tends to attract more backlinks and traffic.

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How to Keep Your Employees in 2017

Associations Now

“Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. But how do you do it?

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Building Personas: Defining Your Audience

Higher Logic

Another great resource for discovering your audience is web analytics. Understanding how customers and prospects navigate your site and product pages is invaluable for developing effective, accurate personas. Start by searching their site for testimonials, case studies, press releases, or newsletter signups.

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Stronger by Association: How to create a memorable recognition.

AMR Management Services

How to create a memorable recognition and awards program for your association. An association will want to keep top of mind how to publicize the program in order for the association and the award recipients to gain the most benefit. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2).

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

How would you describe your board’s performance? They are wise stewards of our resources and visionaries who identify strategies for future growth. But I’m surprised how many groups give values and anticipated norms for behavior short shrift. the organization’s greatest asset? a thorn in the side? inconsequential?